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Social Media & Marketing Specialist

(Full Time or Part time)

Full job description

Position Details:

  • Flexibility: We are open to candidates seeking part time or full-time. Depending on skills and availability we can tailor this position to fit both our needs.

  • Growth Potential: The role offers significant opportunities to grow with the company and take on more responsibilities.

  • Collaboration: If you prefer fewer tasks/part time, we have staff available to share responsibilities.

About You:

  • You are a creative individual who thrives in crafting engaging social media content, such as photos, service promotions, stories, and celebratory posts.

  • You have a knack for keeping things organized and staying on top of marketing schedules and campaigns.

  • You excel in managing both online and offline communication, from social media to email and direct mail promotions.

  • You pride yourself on creating effective advertising campaigns and supporting overall company growth through strategic marketing.

  • You understand the importance of a strong online presence and are committed to maintaining an up-to-date website and Google Business Profile.

  • You find joy in connecting with the community through events, sponsorships, and networking opportunities.

  • You’re a self-starter who can handle multiple tasks, track data, and ensure marketing efforts align with company goals.

  • You bring ideas to the table and aren’t afraid to suggest improvements or tackle new challenges.

  • You have experience with photography, video creation, and editing to help showcase projects and promote services.

  • You’re a team player who loves collaborating and can also work independently to achieve results.

Social Media & Marketing Specialist Benefits

  • Paid time off

  • Health insurance (medical, dental and vision)

  • Employer-paid access to Direct Primary Care, which provides holistic outpatient care

  • Retirement plan with 3% match

  • Life insurance & disability insurance at group rate (employee paid)

  • $100 Boot Allowance after 1 year of employment

  • Profit Sharing

  • $1,000 Employee Referral Program

  • Free company uniforms and company-provided tools, equipment & PPE

  • Phone reimbursement ($40 monthly)

  • Company events, employee awards and Open Book Management Meetings with catering provided

About Us

At Back to Nature Landscaping, we are dedicated to crafting breathtaking outdoor spaces that inspire and transform. With our passion for creating extraordinary landscapes, we have established ourselves as industry leaders known for our meticulous attention to detail and unwavering commitment to excellence.

As a member of our team, you will be part of an organization that values “The Human Element.” We believe that landscapes have the power to enhance the human experience, and we strive to create outdoor environments that evoke emotions, foster connection, and promote well-being. By embracing this core value, we create a supportive and collaborative work environment where your unique skills and contributions are valued and celebrated.

Key Responsibilities:

  • Social Media Management

    • Post and manage content on Facebook and Instagram (e.g., pictures, promotions, milestones).

    • Recognize and celebrate employee achievements, such as birthdays and Employee of the Month.

  • Advertising Campaigns

    • Assist in creating and managing ad campaigns.

    • Work with third-party services or bring paid ad campaigns in-house for optimization.

  • Website & Online Presence

    • Keep the company website current and relevant.

    • Manage Google Business Profile to maintain an excellent online reputation.

  • Promotions & Communication

    • Plan and execute text and email campaigns.

    • Organize and manage direct mail efforts.

    • Write and distribute bi-weekly newsletters.

  • Content Creation

    • Take photos of ongoing and completed jobs.

    • Create videos for reels, stories, and longer content pieces.

  • Data Management

    • Track and input marketing data, including lead sources and conversion rates.

  • Community Engagement (Bonus Skills)

    • Sponsor local events and attend networking opportunities.

    • Collaborate with the community to build meaningful connections.

Position Details:

  • Flexibility: We are open to candidates seeking part time or transitioning or full-time. Depending on skills and availability we can taylor this position to fit both our needs.

  • Growth Potential: The role offers significant opportunities to grow with the company and take on more responsibilities.

  • Collaboration: If you prefer fewer tasks/part time, we have staff available to share responsibilities.

Ideal Candidate Experience:

We highly favor talent and enthusiasm over years of experience.

  • Social media management and content creation.

  • Marketing campaign development and execution.

  • Website and Google Business Profile management.

  • Photography and video editing.

  • CRM tools and data tracking.

  • Networking and event sponsorship experience (a plus).

    Job Types: Full-time, Part-time

    Pay: $25.00 – $30.00 per hour

    Work Location: In person

    We’re excited to find the right person to join our team and help us take our marketing efforts to the next level. Apply today and let’s grow together!

    How to Apply

    1.  Fill out the Application for Employment.

    Note: the application link will not save data entered. You must download to your computer before filling out.

    2. Attach your resume below and/or application. You can also email them to info@backtonaturelandscaping.com or deliver them to our office at 1575 Thomas Ln Blacksburg VA 24060